Type to search

Alibaba Lures Bargain Hunters Amid Gloom, Sees Revenue Lift

The Chinese e-commerce outfit recorded first-quarter revenue of $32.29 billion despite fears growing for the country’s stuttering recovery

Shopping trolley is seen in front of Alibaba logo in this illustration, July 24, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
Alibaba signed an agreement with the Belgium government in 2018 to open an e-commerce trade hub, run by its logistics arm Cainiao. Photo: Reuters


China’s Alibaba Group Holding revealed its strongest quarterly revenue growth in almost two years on Thursday, lifted by a mid-year shopping festival that attracted bargain hunters amid a downbeat economic environment.

The Chinese e-commerce giant posted first-quarter revenue of 234.16 billion yuan ($32.29 billion), up 14% from the prior-year quarter which was hit by strict pandemic lockdowns. 

The figure beat analysts’ estimates of 224.92 billion yuan, according to Refinitiv data. The company’s US-listed shares rose nearly 4% in pre-market trading. The latest revenue figure represents an improvement from flat to 3% growth in the past four quarters.

However, fears have grown about China’s economy, which has faltered after an initially brisk recovery from the lockdowns. On Wednesday, China reported it tipped into deflation in July at the consumer price level – a development expected to further weigh on shoppers’ will to spend.


Also on AF: S Korea Lashed by Storm Khanun; 10,000 Evacuated, Flights Axed


Revenue in the first quarter to end-June was helped by a recovery in consumer purchases on Alibaba’s Taobao and Tmall marketplaces, boosted in part by the 618 shopping festival, China’s second-largest online shopping event, in June.

Customer management revenue, which tracks how much merchants spend on Alibaba, rose 10% to 79.7 billion yuan, thanks to an increase in merchants’ willingness to invest in advertising and higher sales during the festival.

Sales at Cloud Intelligence Group, its main growth driver outside of e-commerce, reported the smallest revenue growth among the group’s six business units of 4%, but the division’s underlying profit more than doubled as its workplace collaboration tool, Dingtalk, helped to reduce costs.

This was the last earnings announcement under Alibaba CEO and Chairman Daniel Zhang, who will step down from the roles in September to focus on leading its cloud division.

The CEO role will be handed over to Eddie Yongming Wu, chairman of Alibaba’s Taobao and Tmall Group, while Executive Vice Chairman Joseph Tsai will take over as chairman.

Regulatory concern has eased for China’s tech giants, including Alibaba, this year, with Chinese authorities keen to boost private sector confidence. But China’s sputtering economy and mounting competitive pressure from smaller rivals such as PDD Holdings and Douyin, the Chinese version of TikTok, pose major challenges to Alibaba.

This was the first set of quarterly results for the $241 billion market-value behemoth since it split its business into six units, which many experts said could ease scrutiny over the tech giant.


  • Reuters with additional editing by Sean O’Meara


Read more:

Alibaba, Tencent Shares Rise as China Tech Crackdown Nears End

Surprise Reshuffle at Alibaba, CEO Zhang to Head Cloud Unit

China’s Alibaba Approves Spinoff of Cloud Computing Business

Alibaba Shares Sink After Report SoftBank Will Slash its Stake



Sean O'Meara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.


AF China Bond