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China’s Tencent Stops NFT Sales on Huanhe Platform

The move marks a major retreat by Tencent from the NFT market, which has come under increased scrutiny from Chinese regulators.

China's largest tech groups have pledged to help stamp out trading in non-fungible tokens (NFTs), as part of a crackdown by Beijing.
Visitors stand in front of an immersive art installation titled "Machine Hallucinations — Space: Metaverse" by Refik Anadol at the Digital Art Fair 2021 in Hong Kong. many Chinese companies have been actively experimenting with digital collectible products in recent months, with Tencent and Ant opening their own online marketplaces. File photo: Reuters.


China’s Tencent Holdings announced it is stopping the sale of its non-fungible tokens (NFT) on the platform Huanhe.

Huanhe will no longer have digital collectibles available to buy, it said, as legislative pressure builds around the NFT market in China. The company said that owners of existing collectibles will still be able to hold, display or request a refund for their possessions.

“Based on the company’s consideration to focus on its core strategy, Huanhe is making adjustments to its business,” Tencent said in a statement.

Huanhe is one of the biggest NFT platforms in China, with new collectibles often sold out instantly upon launch.


China’s NFT Crackdown

The move marks a major retreat by Tencent from the NFT market, which has come under increased scrutiny from Chinese regulators. Digital collectibles in the form of NFTs have become popular around the world in recent years, in large part thanks to an active if not highly speculative secondary market.

After state media repeatedly highlighted issues around NFT speculation in the country, tech giants including Tencent and Ant Group in June signed a pact to stop the secondary trading of digital collectibles and “self-regulate” their activities in the market.

The potential shutdown of Huanhe was first reported by Chinese media last month. In its statement on Tuesday, Tencent did not elaborate on what will happen to the Huanhe brand.

Chinese tech giants have trodden carefully with their NFT platforms within mainland China. Most domestic platforms mostly avoid the wording NFT, opting to describe them as “digital collectibles” instead in a bid to distance them from cryptocurrencies, which are banned in China.


  • Reuters, with additional editing from Alfie Habershon


Read more:

NFT Market Dragged Down by Cryptocurrency’s Collapse

China’s Big Tech Groups Pledge to Help Ban NFT Trading

China’s WeChat Bans Accounts Trading in NFTs – SCMP

Alfie Habershon

Alfie is a Reporter at Asia Financial. He previously lived in Mumbai reporting on India's economy and healthcare for data journalism initiative IndiaSpend, as well as having worked for London based Tortoise Media.


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