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Apple CEO Tim Cook Voices Doubts About Metaverse – Verge

Apple chief executive Tim Cook says he is “really not sure the average person can tell you what the metaverse is”.


Apple chief executive Tim Cook says he is "really not sure the average person can tell you what the metaverse is".
Apple chief executive Tim Cook said "[VR is] something you can really immerse yourself in. And that can be used in a good way. But I don't think you want to live your whole life that way." Photo: Reuters.

 

Meta chief Mark Zuckerberg’s enthusiasm for the metaverse led to him ploughing $10 billion into his company’s Reality Labs division last year, yet many clearly doubt the wisdom of that move, despite some banks estimating that it could be worth trillions if people are attracted to virtual reality worlds.

Apple CEO Tim Cook appears to be one of the sceptics, having told Dutch publication Bright: “I always think it’s important that people understand what something is. And I’m not really sure the average person can tell you what metaverse is,” according to a report in The Verge, which said Cook wondered if people would want to spend extended periods of time in a virtual reality world – and those remarks came from the head of a tech conglomerate building “all manner of AR (augmented reality) and VR (virtual reality) hardware”.

Read the full report: The Verge.

 

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Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.

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