Chinese electric vehicle leader BYD is to launch a new premium brand next year.
The automaker, which now exclusively produces EVs and hybrids, said vehicles produced under the new brand will be priced above 1 million yuan ($138,096.75).
Also on AF: Asia Shares Mixed as Investors Wait on US Mid-Terms Outcome
Having ditched gasoline vehicles from its product mix this year, BYD has, more than any other automaker, been able to capitalise on a range of incentives for electric cars offered by the Chinese central government as well as local governments.
The automaker, which produces both pure electric and plug-in hybrid cars, has topped electric vehicle sales in the world’s biggest auto market, with sales more than tripled in the first 10 months to hit 1.4 million, according to company filings.
- Reuters with additional editing by Sean O’Meara
Toyota, BYD Team Up to Make New Electric Car in China
BYD Shares Jump as Chinese EV Giant Flags Profit Surge
BYD Sells 100,000 EVs to Sixt as China Auto Firms Eye EU Push