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China’s Influencers Play Safe with Wholesome Content – FT

Many internet stars are promoting wholesome and educational content after censors scrubbed material promoting lifestyles out of line with the Chinese Communist Party’s values.


Man stands near a giant sign of Chinese company ByteDance's app TikTok, known locally as Douyin, during China Fashion Week, in Beijing
A man in Beijing stands near a Douyin advertising sign during China Fashion Week in March. Photo: Reuters

 

Wang Jing’s hand dives into a mound of soil and pulls out a bulging bunch of oyster mushrooms. “Look how pretty they are,” the mushroom-farmer-turned-influencer says to her fans on Douyin.

Wang, the Financial Times reported, is one of the many internet stars promoting wholesome and educational content after censors scrubbed out material promoting lifestyles out of line with the Chinese Communist Party’s values.

Read the full report: Financial Times.

 


 

SEE MORE:

 

Australian Watchdog Warns over ‘Finfluencers’ –  The Age

 

Meet The Finfluencers: TikTok’s Investment Gurus

 

Explainer: How Livestream Shopping Works In China

 

 

 

 

 

George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.

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