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Honor Sales Accelerate Despite China Smartphone Market Slump

Chinese smart devices brand made the biggest gains in the first quarter, with sales up 15.5% on the previous quarter


Honor sales
Huawei, once China's best selling brand, sold its Honor unit in December 2020 to a consortium of agents and dealers as US sanctions crippled the parent's smartphone sales. Company photo via Reuters.

 

Chinese smart devices brand Honor, formerly owned by Huawei Technologies, reported the biggest growth in smartphone sales in the first quarter despite a 14% decline in the overall handset market.

Honor made the biggest gains in Q1, taking the fourth biggest slice of sales with 16.9%, with sales up 15.5% on the previous quarter.

Vivo and Oppo, both from the privately owned BBK Electronics, claimed the largest share of first quarter sales, with 19.7% and 18% of the market, respectively, research firm Counterpoint Research said.

Apple, which was China’s top-selling vendor in the previous quarter for the first time in six years thanks to the release of the iPhone 13, was the third-largest seller in the first quarter, claiming 17.9% of the market.

Huawei, once China’s best selling brand, sold its Honor unit in December 2020 to a consortium of agents and dealers as US sanctions crippled the parent’s smartphone sales. It held a market share of 6.2% in the first quarter.

Chinese retail sales lagged in the key coastal economic regions of Guangdong and Jiangsu in the first quarter, with areas hit by Covid-19 outbreaks also showing particular weakness, regional data showed.

 

  • Reuters with additional editing by Jim Pollard

 

 

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Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.

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