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India E-Scooter Maker Ather Energy to Ramp Up Output

Ather, which counts Tiger Global and Indian bikemaker Hero MotoCorp as investors, has raised about $160 million since its inception in 2013

Indian electric scooter maker Ather Energy has cut its profitability forecast over higher raw material costs and supply chain disruptions.
Ather Energy launched the third generation of its 450X e-scooter on Tuesday and plans to ramp up production to 10,000 units a month by the end of the year. File photo: Reuters.


Ather Energy, India’s top electric scooter maker by revenue, is raising funds to ramp up annual production to 1 million units over the next three years amid a surge in demand, the startup’s co-founder and chief executive said.

Ather, which counts US-based Tiger Global and Indian bikemaker Hero MotoCorp as investors, has raised about 12 billion rupees ($160 million) since its inception in 2013 and is in the process of raising more, Tarun Mehta told Reuters.

“Our plan was to not raise more capital and focus on growing the brand, but the rate of transition to electric and the pace at which the supply chain and capacities need to ramp is way faster than what we thought a year back,” Mehta said.

He declined to comment on the amount the company plans to raise. A source with knowledge of the plans said Ather was looking for about $133 million. Of this, it has already raised $56 million from Hero.

Sales Surge Five-Fold

Sales of electric scooters in India surged more than five-fold last year, as high fuel prices push buyers to look for alternatives and government subsidies narrow the price gap between electric and gasoline models.

But electric models made up just 1% of total Indian motorcycle and scooter sales of 14.5 million in 2021. The government wants this to reach 40% by 2030 as it looks to reduce its oil import bill and curb pollution.

Ather faces rising competition from startups like Softbank Group-backed Ola Electric, which recently raised $200 million, as well as from India’s traditional bikemakers like Hero, Bajaj Auto and TVS , which are speeding up their clean-energy plans.

Over the next three years, Ather plans to increase its annual production capacity to 1 million scooters from 400,000 by the end of 2022, install 5,000 fast chargers, develop new products and increase its network to 600 showrooms, Mehta said.

The biggest challenge he sees is growing the supply chain and convincing suppliers to invest ahead of time in electronic components like motors and controllers for India’s nascent electric vehicle market.


  • Reuters, with additional editing by George Russell



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George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.


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