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BTS Agency Hybe Posts 30% Rise in Profits – Nikkei

Music sales climbed 18% – offsetting slow live concert receipts – while revenue from endorsements expanded 120%, the agency said

K-pop BTS band
“Equality begins when we open up and embrace all of our differences,” the Journal quoted band member Suga as saying. Photo: Hybe.


The South Korean entertainment company behind the K-pop sensation BTS grew group operating profit 31% to 190 billion won ($159 million) last year as music and merchandise sales offset slow concert revenue, Nikkei Asia reported.

Group sales for Seoul-based Hybe soared 58% to 1.25 trillion won. Music sales climbed 18% while revenue from endorsements expanded 120%. Revenue ballooned 180%.

Read the full report: Nikkei Asia




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George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.


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