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China Sets Down Guidelines for Television Dramas

The State Council, in approving the guidelines for China’s 14th Five-Year Plan, said television dramas have “radiated new vitality”

china tv guidelnes
People walk past a display of posters for Chinese movie and television productions. Photo: Reuters.


Chinese authorities on Thursday issued guidelines to makers of television dramas, calling on them to capture the “essence of Chinese culture, reflect the aesthetic pursuit of Chinese people and disseminate contemporary Chinese values”.

The State Council, in approving the guidelines for China’s 14th Five-Year Plan said TV dramas have “radiated new vitality” with “the creation and production of fresh and original” series.

Authorities said that with the addition of new channels and platforms, TV dramas had assumed greater importance.

“The role of influence is becoming more prominent.”

Officials said Chinese TV dramas had entered a stage of high-quality development, but had to adhere to socialist values. Producers were urged to “find the right topic [and] tell the story well”.

The guidelines provided some specific detail, recommending that “sexuality” be integrated with “social reflection”.

Authorities urged producers to seek international exchanges and cooperation as well as overseas sales. “The international dissemination and influence of Chinese TV dramas have increased significantly,” the state council noted.

“Establish specific topics, and vertically focus on Xi Jinping’s new era of society with Chinese characteristics.”


  • George Russell





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George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.


AF China Bond