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China’s BYD to Sell its Electric Vehicles in Mexico in 2023

The company plans to begin selling fully electric versions of its Tang sport utility vehicle (SUV) alongside its Han sedan through eight dealers across Mexico


Buyers look at one of BYD's electric vehicles
BYD sold a record number of electric vehicles in December, overtaking Tesla in 2022 sales. Photo: Reuters

 

Executives from China’s electric-vehicle maker BYD said on Tuesday they will launch its cars in Mexico next year.

The company plans to begin selling fully electric versions of its Tang sport utility vehicle (SUV) alongside its Han sedan through eight dealers across Mexico, country head Zhou Zou said.

The world’s largest EV maker by sales hopes to sell 10,000 vehicles in Mexico in 2023 and between 20,000 and 30,000 in 2024, Zou said, adding that the firm’s long-term goal is to reach around 10% of total market share.

Warren Buffet’s Berkshire Hathaway still has a stake in BYD although it has sold some of its Hong Kong-listed shares in recent months.

As per Mexico’s Automotive Industry Association, just 4.5% of cars sold in the first eight months of this year were hybrid, or around 31,000 of nearly 693,000 sold in total.

While BYD declined to name starting prices of its vehicles in Mexico, Zou stressed the company’s affordability. “We are the brand for everybody,” Zou said.

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In September, BYD had set pre-sale prices for its Tanga and Han models at 72,000 euros ($72,500) in Europe. Few Mexicans make more than $10,000 a year, according to the country’s statistics agency.

BYD’s Zou also said the company aimed to sell cars through 15 licensed dealers in Mexico by the end of 2023 and hit 30 by 2024.

Representatives for the eight distributors, which include department store chain Liverpool and more traditional dealers like Grupo Continental, appeared at an event alongside BYD later on Tuesday.

The company’s announcement comes as Mexico, a major car producing hub, looks to make EVs more affordable by cutting sales taxes and import tariffs — moves Zou said marked a positive step.

In recent months, officials in Mexico have said the country is on track to meet its goal of turning 50% of automotive production electric by 2030.

However, a General Motors executive said this month Mexico will more likely reach just 15% by 2030 if it does not change course.

Zou said as US states such as California go fully electric, Mexico — which produces a vast amount of cars for its northern neighbors — will likely follow.

 

  • Reuters with additional editing by Jim Pollard

 

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Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.

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