Hong Kong marketing company Gusto Collective has raised $11 million in a funding round, which will enable it to boost its augmented reality (AR) division.
Gusto also engages in Web3 marketing services, luxury marketing services and a metaverse platform.
The company has partnered with Hong Kong’s largest wireless mobile operator, CSL, to create 5G augmented reality experiences through an app it created.
It has also teamed up with Phillips, the auctioneers, on real-time art data.
“Gusto Collective was founded with the simple idea of helping brands connect with their franchise in the fast-growing world of Asia, whether in the physical world of bricks and mortar, or the emerging world of the metaverse,” founder and chief executive Aaron Lau said.
The funding was led by Animoca Brands and Gaw Capital Partners, with BlackPine, YCI and ClearVue Partners also contributing.
Gusto has raised $23 million in total external funding since launching in 2020.
“Gusto Collective’s team has decades of experience connecting brands with consumers via online, offline and hybrid mediums,” Kenny Gaw, managing partner and co-founder of Gaw Capital, said.
“Web3 is the next dimension for brands to further interact and deepen their relationships with consumers.”
- George Russell