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PayPal’s $2.7bn Paidy Purchase Puts It In Pole Position In Japan

The US firm’s acquisition heats up the buy now, pay later race in a country where more than two-thirds of all transactions are still paid for in cash

PayPal is looking to expand in a country where online shopping has more than tripled over the last 10 years. Photo: Reuters

 

US payments giant PayPal has strengthened its already leading position in the buy now, pay later (BNPL) world by acquiring Japan’s Paidy in a $2.7 billion largely cash deal.

The deal follows rival Square Inc‘s agreement last month to buy Australian BNPL success story Afterpay Ltd for $29 billion, which observers had said was likely to be the beginning of a consolidation push in the sector.

“The acquisition will expand PayPal’s capabilities, distribution and relevance in the domestic payments market in Japan, the third largest e-commerce market in the world, complementing the company’s existing cross-border e-commerce business in the country,” PayPal said in a statement on Tuesday.

 

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Buying Paidy will help PayPal expand in a country where online shopping volume has more than tripled over the last 10 years to some $200 billion, but more than two-thirds of all purchases are still paid for in cash, PayPal said in an investor presentation.

Paidy, with more than 6 million registered users, offers payment services that allow Japanese shoppers to make purchases online, and then pay for them each month at a convenience store or via bank transfer.

Japanese consumers have traditionally favoured cash but that has changed in recent years, mostly in the cities, said Eiji Taniguchi a senior economist at think tank Japan Research Institute Ltd.

“One of the notable things about Japan’s BNPL market compared to the United States or Europe is that most users clear their outstanding balance by the end of the month in one payment. In Japan accumulating debt is more frowned on.”

 

PANDEMIC BOOST

Fuelled by federal stimulus checks, the BNPL business model has been hugely successful during the pandemic, especially in western countries. These firms make money by charging merchants a fee to offer small point-of-sale loans which shoppers repay in interest-free instalments, bypassing credit checks.

Paypal, already considered a leader in the BNPL market, also entered Australia last year, raising the stakes for smaller companies such as Sezzle Inc. 

The US payments firm is among the big winners of the pandemic as more people used its services to shop online and pay bills to avoid stepping out. Businesses, forced to move their stores online, also flocked to PayPal, boosting its customer base of active accounts to more than 400 million worldwide.

Paidy, whose backers include Soros Capital Management, Visa Inc and Japanese trading house Itochu Corp, will continue to operate its existing business and maintain its brand after the acquisition. Founder and Chairman Russell Cummer and CEO Riku Sugie will continue to hold their roles in the company.

 

  • Reuters and Sean O’Meara

 

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Sean OMeara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.

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