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Rave on – Musk’s new title keeps Tesla watchers dancing to his own tune

(ATF) Rave DJ or Silicon Valley monarch? 

The new title Tesla boss Elon Musk has given himself has stumped many.

On Monday it was revealed on a filing to the US stock market regulator that the South African-born billionaire had given himself the moniker Technoking, as well as chief executive.

His CFO Zach Kirkhorn was similarly handled “Master of Coin”.

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But to what these new names refer remains a mystery, with Tesla refraining from offering an answer.

Some have surmised Musk’s new name refers to techno music, the electronic dance sound he’s known to admire – he has even suggested building a “rave cave” where staff could relax at the electric car maker’s under-construction Berlin factory.

Also, his partner Claire Boucher, aka Canadian artist Grimes, is famous for her techno pop.

To add to the theory, Musk also released a video for a techno track about non-fungible tokens (NFTs) – a digital asset that’s traded, like cryptos, on distributed ledgers, or blockchains. 

And on Sunday he tweeted: “Homo sapiens techno: Loves raves and technology.” 

Others reckon it’s a reference to Tesla’s high-tech manufacturing processes and his fondness for cryptocurrencies.

Tesla’s stock has been swinging in the past months as Musk has taken to social media championing one issue or another. For a while his holdings in the company were so valuable that he briefly overtook Jeff Bezos as the world’s richest man. 

Mark McCord

Mark McCord is a financial journalist with more than three decades experience writing and editing at global news wires including Bloomberg and AFP, as well as daily newspapers in Hong Kong, Sydney and Melbourne. He has covered some of the biggest breaking news events in recent years including the Enron scandal, the New York terrorist attacks and the Iraq War. He is based in the UK. You can tweet to Mark at @MarkMcC64371550.

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