(ATF) Rave DJ or Silicon Valley monarch?
The new title Tesla boss Elon Musk has given himself has stumped many.
On Monday it was revealed on a filing to the US stock market regulator that the South African-born billionaire had given himself the moniker Technoking, as well as chief executive.
His CFO Zach Kirkhorn was similarly handled “Master of Coin”.
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But to what these new names refer remains a mystery, with Tesla refraining from offering an answer.
Some have surmised Musk’s new name refers to techno music, the electronic dance sound he’s known to admire – he has even suggested building a “rave cave” where staff could relax at the electric car maker’s under-construction Berlin factory.
Also, his partner Claire Boucher, aka Canadian artist Grimes, is famous for her techno pop.
To add to the theory, Musk also released a video for a techno track about non-fungible tokens (NFTs) – a digital asset that’s traded, like cryptos, on distributed ledgers, or blockchains.
And on Sunday he tweeted: “Homo sapiens techno: Loves raves and technology.”
Others reckon it’s a reference to Tesla’s high-tech manufacturing processes and his fondness for cryptocurrencies.
Tesla’s stock has been swinging in the past months as Musk has taken to social media championing one issue or another. For a while his holdings in the company were so valuable that he briefly overtook Jeff Bezos as the world’s richest man.