Singapore-based Next Gen Foods, a maker of a plant-based product designed as a substitute for chicken, has expanded to Germany in its third European market entry.
The startup has aimed its product, Tindle, at chefs rather than consumers. The company said its chicken-like product can be used in recipes ranging from satay to schnitzel as well as döner kebabs and sushi.
It has previously sold its products to restaurants in the UK and the Netherlands, as well as Singapore, the US, Hong Kong and the United Arab Emirates.
Next Gen said it would roll out its product this week in restaurants in six of Germany’s biggest cities.
Chicken is the most popular animal protein in Germany, with consumption totalling at 15.6kg per head in 2021.
According to research by ProVeg International, 51% of Germans reduced their meat consumption in 2021 and one in ten German consumers do not eat meat at all.
“Like chicken from birds, Tindle meets the expectations of German palates for chicken, working well across a whole host of cuisines from traditional German cooking to Middle Eastern or Asian flavours,” said Timo Recker, executive chairman and co-founder of Next Gen Foods.
“We can create both signature and new dishes for the menu using [Tindle],” said Young-Mi Park-Snowden, owner and founder of Kimchi Princess, a Korean restaurant in Berlin.
Founded in 2020, Next Gen Foods raised $100 million in Series A funding, which the company said would support research and development and product innovation at its research hub set to open in Singapore later this year.
The centre – developed in partnership with the Food Tech Innovation Centre (FTIC), established by Temasek’s Asia Sustainable Foods Platform – would act as a launchpad for new technologies, applications and products, the company said.
- George Russell