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Sony, Nikon, Adobe, Others Combine to Thwart Deepfakes – Nikkei

The Coalition for Content Provenance and Authenticity (C2PA) is in the process of creating an open standard, which will work with any software and highlight evidence of tampering


Sales of top Chinese smartphone brands, except Honor, slumped 14% in April-June, Counterpoint Research data showed.
People walk past an ad for Huawei smartphones at an airport in Shenzhen, Guangdong province. Honor, which was formally spun out of Huawei Technologies in 2021, was the only saving grace and its share of the market surged to 18.3% from 7.7%. File photo: Reuters.

 

A consortium comprising camera makers, social media, software firms and chip manufacturers have joined hands to develop standards for authentic videos and images that are shared online in a bid to thwart deepfakes, Nikkei reported.

Called the Coalition for Content Provenance and Authenticity (C2PA), the consortium that includes Adobe, Microsoft, Intel, Twitter, Sony, Nikon, the BBC and SoftBank Group-owned chip designer Arm is in the process of creating an open standard, which will work with any software and highlight evidence of tampering.

 

Read the full report: Nikkei Asia.

 

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Sean O'Meara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.

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