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Starbucks Grows Delivery Services in China with Meituan Tie-up

Move will expand the US coffee chain’s delivery footprint in China, which has used Alibaba Group’s Ele.me as delivery partner since 2018


Chinese regulators last month issued guidelines for online delivery platforms to reduce service fees to help lower costs for catering businesses, in order to promote a faster recovery from the pandemic in the services sector. Here, a Starbucks server gives an order to a Meituan delivery worker in Beijing, on January 18, 2022. Photo: Tingshu Wang, Reuters.

 

Starbucks said on Tuesday it has entered into a partnership with China’s Meituan that will allow its Chinese customers to order coffee delivery via the super-app’s platform.

The move will expand the US coffee chain’s delivery footprint in China, which has used Alibaba Group’s Ele.me as its exclusive delivery partner since 2018.

The two companies will also launch a service which will allow Meituan users to make private bookings for tasting of coffees and learning to make them at Starbucks stores, it said.

Starbucks has 5,360 stores in more than 200 Chinese cities, making it the second largest market after the United States, according to the company’s most recent earnings report.

The company also said it would utilise Meituan’s “super store” feature under the partnership which will see each of its stores have their own unique page on Meituan’s platforms by the end of this year, from which customers can book food delivery services or check local events.

 

  • Reuters with additional editing by Jim Pollard

 

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Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.

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