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Volkswagen Out to Double China EV Sales, If Chip Supply Allows

Volkswagen said it would likely double sales of its battery electric vehicles in China this year and aims to do even better but it could be hamstrung by a shortage of semiconductors.


A Volkswagen Phideon is seen at a launch ceremony in Shanghai, on Oct 21, 2016. Photo: Aly Song, Reuters.

 

Volkswagen AG said it would likely double sales of its ID battery electric vehicles in China this year and aims to do even better but the automaker could be hamstrung by a shortage of semiconductors.

The ID series, which Volkswagen produces at its Chinese joint ventures with SAIC Motor and FAW Group, is the backbone of its EV ambitions in China, the world’s largest auto market.

The German automaker sold 70,625 of its ID electric vehicles in China last year, missing its target of selling 80,000 to 100,000 cars, with production also affected by regional Covid outbreaks in addition to chip-related issues.

Volkswagen’s China chief Stephan Wollenstein told a briefing in Beijing that the automaker would still like to double its original plan but that goal “is not currently secured by the semiconductor supplies that we currently see.”

However, he was “pretty positive that we will see a doubling of actual sales.”

Volkswagen Group, which alongside its own brand owns other marques such as Audi, Lamborghini and Porsche, sold 3.3 million cars in China last year, down 14%, Wollenstein said.

The company aims to boost that number by around 15% or roughly 500,000 units this year, though he said this also depended on the chip supply situation.

 

Chip Shortage

The shortage of chips, used in everything from brake sensors to power steering to entertainment systems, has led automakers around the world to cut or suspend production, pushing up both new and used vehicle prices amid robust demand from consumers.

While China’s EV market is seeing very strong growth, most foreign automakers have lagged their Chinese counterparts in designing smart cars that appeal.

The market is now dominated by Chinese brands, led by BYD and Wuling – part of the GM group but a local marque. While Tesla ranks as No.3, it is the only foreign brand among the top 10.

“You don’t see Volkswagen. Players like Volkswagen, GM and Toyota have fallen far behind in China’s smart EV race,” Bill Russo, head of consultancy Automobility in Shanghai, said.

Some 15% of all passenger cars purchased in China last year through November were either battery electric cars or plug-in electric hybrids, according to Russo. In November alone, electric car sales accounted for 21% of China’s overall passenger car sales.

 

• Reuters with additional editing by Jim Pollard

 

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China EV Sales Nearly Triple In 3rd Quarter, Says Fitch

 

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Supply Chain Snarls Seen Costing Automakers $210bn This Year

 

 

 

Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.

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