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Apple Grabs Record China Market Share as Q4 Sales Surge

Apple Inc achieved its highest-ever market share in China in the fourth quarter, when it was the top-selling vendor for the first time in six years

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China
Apple sales soared in the fourth quarter of 2021 with the release of the iPhone 13. Photo: Reuters.

 

Apple Inc achieved its highest-ever market share in China in the fourth quarter, when it was the top-selling vendor there for the first time in six years, research firm Counterpoint Research reported on Wednesday.

The milestone coincided with the release of the iPhone 13, and amid otherwise stagnant demand for handsets as chief rival Huawei Technologies’ market share declined.

Apple‘s smartphone market share reached 23%, a record for the brand. Its unit sales volume grew 32% year-on-year in the quarter, while total smartphone sales in China fell 9%, according to Counterpoint.

Counterpoint analyst Mengmeng Zhang cited a lower starting price in China and the impact of US sanctions against Huawei, Apple‘s main competitor in the high-end segment, as factors.

Apple last ranked as China‘s top-selling smartphone brand in late 2015, just after the company launched its iPhone 6, which attracted Chinese consumers with their large screens.

In 2021 as a whole, Apple ranked as China‘s third best-selling smartphone brand with 16% of the market.

Vivo and Oppo, two Android handset brands under the privately-owned BBK Electronics, ranked first and second with 22% and 21% respectively.

Year on year, Apple‘s unit sales rose 47% while Huawei’s tumbled 68%. Overall smartphone sales in China fell 2%, according to Counterpoint.

Lengthening upgrade cycles have presented an ongoing dilemma for Chinese smartphone brands looking to maintain growth at home, as consumers delay purchasing new devices.

A global chip and component shortage has meanwhile rattled the entire electronics industry, affecting pricing and margins for all hardware makers.

 

• Reuters with additional editing by Jim Pollard

 

 

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Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.

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