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Baidu On Cloud Nine as Revenues Roll In On Ad Sales, AI Demand

China’s Google has surprised analysts with a healthy set of quarterly numbers as it battles rivals Alibaba and ByteDance for tech dominance

Baidu completed testing in March of its own ChatGPT style "Ernie Bot." Photo: Reuters
Baidu completed testing in March of its own ChatGPT style "Ernie Bot." Photo: Reuters

An advertising sales rebound and increased AI and cloud products demand have been credited for better-than-expected quarterly results from Chinese multinational tech giant Baidu.

Demand for the company’s rapidly growing autonomous driving service and artificial intelligence-powered cloud products, in which it has been investing heavily, has helped diversify revenue sources and offset competition from giants such as Alibaba and ByteDance in its core search segment. 

Baidu spent about 15.9 billion yuan in the quarter to improve its products, a 21% increase compared with a year earlier.


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Baidu’s streaming affiliate, iQIYI, posted a 15% increase in advertising revenue and subscribers grew to 106.2 million by June, on the back of more original content. Total revenue at iQIYI was up 3% at 7.6 billion yuan in the quarter. 

The company, also known as China’s Google, said total revenue rose to 31.35 billion yuan ($4.84 billion) from 26.03 billion yuan in the second quarter ended June 30, topping analysts’ average estimate of 30.96 billion yuan, according to IBES data from Refinitiv. 

The company’s adjusted profit of 15.41 yuan per American Depository share (ADS) beat expectations of 13.05 yuan per ADS. 

Baidu is facing heightened scrutiny from Beijing’s regulators who have raised concerns on data security and user privacy, targeting the country’s tech giants.


  • Reuters and Sean O’Meara


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Sean O'Meara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.


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