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China Grants First Gaming Licences Since July Last Year

China ends gaming approval freeze by granting publishing approvals for 45 games in boost for tech giants like Baidu and NetEase

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Chinese regulators stopped approving game monetisation licences in July last year.


China’s gaming regulator granted publishing licences to 45 games belonging to the likes of Baidu and XD Inc’s ‘Party Star’ on Monday, ending a nine-month long freeze that has dealt a blow to many of the country’s tech giants. 

The National Press and Public Administration published the list on its website after it had been reported that China had granted a licence to XD ‘Party Star’ earlier in the day. 

Other companies whose games received licences included iDreamSky, 37Games, a subsidiary of G-bits Network Technology Xiamen, Shenzhen Zqgame and Yoozoo Games, the list showed. 

US-listed shares of Chinese gaming firms NetEase Inc and Bilibili Inc jumped 8% and 8.6%, respectively, in premarket trading.


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Chinese regulators stopped approving game monetisation licences in July last year, impacting heavily the likes of industry giant Tencent Holdings and NetEase and putting thousands of firms in the industry out of business. 

The pause coincided with a move by China in August to impose new gaming time limits on under-18s, a stringent social intervention that it said was needed to pull the plug on a growing addiction to what it once described as “spiritual opium.”

The freeze was almost as long as an earlier suspension in 2018 when China stopped approving new video game titles over a nine-month period as part of an overhaul of the regulatory bodies that oversee the sector.


  • Reuters with additional editing by Sean O’Meara


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Sean O'Meara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.


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