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China’s $111 billion boost to Guangdong’s tourist industry

(ATF) China’s leading tourism region, Guangdong, is to see 728 billion yuan ($111 billion) of investment in 1,395 projects as Beijing looks to develop the area’s potential even further.

The Guangdong Province 2021 Key Construction Project Plan will include 59 key cultural tourism projects, according to official outlet southcn.com, with a total investment of more than 414.5 billion yuan. 

The largest single investment will be in the Zhanjiang Wuchuan Dinglong Bay International Ocean Resort, which has been listed in the plan for three consecutive years, and will see an investment of 60 billion yuan.

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The cultural tourism schemes will claim 61.6% of the total investment in the sub-tropical southern region, which borders Hong Kong, boasts a long coastline and features the cities of Guangzhou and Shenzhen.

Other projects include phase two of the Zhuhai Changlong International Ocean Resort, the Taishan Sea Banquet Coastal Cultural Tourism Project, Nanling National Park Construction Project, Foshan Midea·Huangchao Bailu Lake Forest Eco-tourism Resort, Qingyuan Changlong International Forest Resort Forest Park Project and Zhaoqing Wanda National Resort Project. 


In recent years, Guangdong’s cultural and tourism industry has seen remarkable growth. According to data, during the 13th Five-Year Plan period, the province’s total tourism revenue and overnight tourist numbers have been the country’s highest for many years. 

In 2020, the province launched 103 cultural and tourism ‘characteristic villages’, 70 historical and cultural trails, 50 rural tourism boutique routes, 20 industrial tourism boutique routes, 30 provincial-level tourism-style towns and seven provincial-level tourism resorts.

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Chris Gill

With over 30 years reporting on China, Gill offers a daily digest of what is happening in the PRC.


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