China-owned social media app TikTok said it will crack down on content creators who post paid political messages on the short-form video app ahead of the US midterm election in November.
The company will hold meetings with prominent influencers and organisations to inform them of the new policy, said TikTok’s head of U.S. safety Eric Han.
He added that internal teams, including those that work on trust and safety, will monitor for signs that creators are being paid to post political content, and the company will also rely on media reports and outside partners to find violating posts.
“We saw this as an issue in 2020,” Han said. “Once we find out about it … we will remove it from our platform.”
Critics and lawmakers have accused TikTok and rival social media companies including Meta and Twitter of not doing enough to stop political misinformation and divisive content from spreading on their apps.
While TikTok has banned paid political ads since 2019, campaign strategists have skirted the ban by paying influencers to promote political issues.
The China-owned app has also come under fire from the West for sharing user data with its own government, following a recent BuzzFeed investigation.
Following Meta And Twitter’s Lead
Twitter also said it planned to revive previous strategies for the midterm election last week, including placing labels in front of some misleading tweets and inserting reliable information into timelines to debunk false claims before they spread further online.
Civil and voting rights experts said the plan was not adequate to prepare for the election.
- Reuters, with additional editing from Alfie Habershon