India’s Zee Banks on a Pakistani Show – Al Jazeera

The unlikeliest of Indian media companies is doing the unthinkable, Al Jazeera reported.

Zee Entertainment Enterprises, a $944 million Mumbai-based media conglomerate, is banking on the appeal of a Pakistani drama series to grab eyeballs and a sizeable chunk of the global streaming audience.

Read the full report: Aljazeera

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George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.

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