North Asia

Japan Asks Young to Drink More Booze to Lift Taxes – Guardian


Japan’s National Tax Agency (NTA) launched a competition asking young people for ideas to get citizens to drink more alcohol to bolster tax revenue, The Guardian reported.

Changing attitudes among young people has seen alcohol consumption slip from an average 100 litres a person a year in 1995 to just 75 litres in 2020, the story said. Tax revenue on alcohol accounted for 5% of the country’s tax revenue in 1980, but had fallen to 1.7% (1.1 trillion yen) in 2020, so the Sake Viva! campaign calls on 20- to 39-year-olds to come up with ideas for “new products and designs,” as well as ways to promote home drinking, even via the metaverse, the report said, citing a story by website.

Full story: The Guardian.




Pernod Ricard Warns India Over 30-Year Alcohol Tax Wrangle

Grapes of wrath! Australia takes wine dispute with China to WTO

Budweiser Group to Focus on High-End Beer in China

Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.

Recent Posts

South Korea to Meet Striking Truckers as Supply Chains Suffer

The strike has seen container traffic at ports drop 19% and the country’s cement industry…

16 hours ago

Shanghai Covid Protests Break Out as Lockdowns Fury Builds

The Shanghai show of dissent comes after a deadly fire in Urumqi, the capital of China's…

17 hours ago

China Industrial Profits Slump as Economy Wilts Under Covid

Some analysts believe China's GDP could now contract this quarter and have cut their 2023…

19 hours ago

India Rocket Firm Has High Hopes Despite Low-Cost Pledge

Skyroot Aerospace says it expects to be able to launch its first satellite next year…

2 days ago

Huawei, ZTE Equipment Sales Banned by US Over Security Risks

The move is latest step in Washington's crackdown on Chinese tech giants amid fears the…

2 days ago

Covid Protests Erupt in China’s Xinjiang After Fatal Blaze

Beijing has vowed to continue with its controversial zero-Covid policy despite growing unrest and the…

2 days ago