Type to search

Ronaldo’s pass sees Coca-Cola’s share value lose its fizz
Cristiano Ronaldo removes bottles of Coca Cola
Cristiano Ronaldo removed bottles of Coca Cola out of his eyeline at a press conference during UEFA Euro 2020 | Photo: screengrab from video

Soccer star Cristiano Ronaldo moved a couple of bottles of the famous Cola out of his eyeline at a press conference and wiped $4 billion off the American company’s stock price


Drinks giant Coca-Cola’s value took a billion dollar dip after Portuguese soccer star Cristiano Ronaldo moved two bottles of the drink out of sight.

The firm’s share price dropped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.

Ronaldo is a pop culture superstar, boasting nearly 300 million Instagram followers.



Ronaldo, speaking ahead of Portugal’s Euro 2020 group-stage clash against Hungary on Monday, spotted the two bottles of Coke in front of him and immediately moved them off to the side.

The legendary forward then took out a bottle of water and said to the cameras: “Agua! (Water!)”.

European football governing body UEFA have remained quiet but Coca-Cola, one of the official sponsors of Euro 2020, replied on Tuesday with a statement that said “everyone is entitled to their drink preferences” with different “tastes and needs”.

Also on AF: Tokyo claims innocence as Toshiba shareholder plot claims intensify

Ronaldo has previously spoken out about his dislike of sugary soft drinks – but has also worked on advertising campaigns for Pepsi and Coca Cola in the past too.

On Tuesday night, he scored twice in Portugal’s 3-0 win over Hungary – moving beyond France great Michel Platini as the record goalscorer at the European Championship finals with 11.


Read more:

Owner blows whistle on China’s top football team

Malaysian prince wants to take a shot at Manchester United


Sean OMeara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.

You Might also Like

AF China Bond