Market Insights

Russian E-Commerce Group Opens Office in China to Lift Sales


Russian companies have been moving to boost business ties with China after Western nations imposted sanctions on Moscow for its invasion of Ukraine.

One of the latest to do this was online retailer Ozon Holdings, which said on Monday it was opening an office in Shenzhen in China to boost cross-border sales to Russian shoppers on its platform.

It follows a similar move into Turkey earlier this year by the e-commerce outfit, and comes at time when the Russian economy is trying to pivot away from Western markets and forge new supply chains with countries like China, Turkey and Iran.

Ozon said in a statement it already had 10,000 Chinese sellers offering goods to Russian customers on its marketplace, with China accounting for 95% of sales through its cross-border sales unit, Ozon Global.

“Chinese products are in high demand in Russia,” Ozon said, adding that, “the most popular orders from China are usually electronics – smartphones, laptops and computer parts – as well as small appliances and clothing.”

It, however, did not specify when will the office be fully operational.

Many major Western consumer brands stopped sales in Russia after Moscow invaded Ukraine in February, and Chinese brands including Huawei and Xiaomi have gained ground in the Russian market this year.

Last week, Ozon reported a 48% jump in third-quarter total revenue to 61.5 billion roubles ($1.01 billion).


  • Reuters with additional editing by Jim Pollard





Russia Becomes India’s Biggest Oil Supplier in October – ET


India Is Likely Exporting Refined Russian Oil to the West


Russia May Ban Some Foreign Share Purchases as Investors Eye China




Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.

Recent Posts

iPhone Maker Pegatron in Second India Factory Negotiations

Pegatron, currently responsible for 10% of Apple's iPhone annual production in India, intends to build…

40 mins ago

China’s CATL to Mass Produce Cheaper M3P Batteries This Year

The batteries will have greater energy density and perform better than lithium-ion phosphate batteries, the…

4 hours ago

Beijing Slams US for TikTok CEO’s ‘Hostile’ Congress Hearing

While TikTok is not available in China, Chew's hearing was closely watched in the country,…

4 hours ago

Asia Stocks Slip as Banking Fears Resurface, TikTok Row Weighs

Japan’s Nikkei and Hong Kong’s Hang Seng both suffered as nervous investors shunned riskier assets…

5 hours ago

Huawei Beats US Sanctions With Chip Tool Breakthrough

The Chinese tech giant lost access to the software in 2020 due to sanctions imposed…

6 hours ago

Nvidia Will Rent AI Computing Power to China – Yicai Global

Analysts say supercomputing power is the major obstacle holding back China's ChatGPT-like bot developers

1 day ago