Bargain Hunters See Value in Soon-to-Expire Food

A rising interest among young consumers to purchase soon-to-expire food has emerged in China, and the now booming industry could help combat the country’s food wastage problem, the South China Morning Post reported.

The soon-to-expire food industry is expected to grow from a market size of 31.8 billion yuan (US$5 billion) in 2021 to 40.1 billion in 2025, the report said, citing a report.

Read the full report: South China Morning Post

China seeks a new army of consumers

China’s consumers face spending dilemma

Don’t expect China’s consumers to bail out the world

Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.