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Tencent Music Sees Decline in Social Entertainment Revenue

Most Tencent Music users are in its music streaming unit, but entertainment services like karaoke platforms where people can live stream shows and concerts are its big revenue drivers


Tencent
Total revenue of the Tencent Holdings-controlled company fell 8.7% to 7.61 billion yuan, in line with market estimates. Photo: Florence Lo, Reuters.

China’s Tencent Music will pursue a secondary listing of its shares on the Hong Kong Stock Exchange, the company said on Monday, after reporting a 15% fall in revenue at its mainstay social entertainment services business.

While most of Tencent Music users are in its music streaming unit, social entertainment services including karaoke platforms where people can live stream concerts and shows are its biggest revenue drivers.

Revenue from social entertainment services and others fell 15.2% to 4.73 billion yuan ($742 million), while paying users in the social entertainment category slumped 16.7%.

The weakness was wrought by stiff competition from rivals and the changing macro environment, executive chairman Cussion Pang said in a statement on Monday.

A resumption of in-person events in the quarter after Covid-19 receded in the country was expected to weigh on the company’s results, according to analysts.

The results come against the backdrop of China’s intense regulatory crackdown on local tech firms and threats of US penalties if Beijing supports Moscow in its invasion of Ukraine.

In a bright spot, Tencent Music’s online music services business posted revenue growth of 4.3%. Total revenue of the Tencent Holdings-controlled company fell 8.7% to 7.61 billion yuan, in line with market estimates, according to Refinitiv data.

In an earnings call on Tuesday, chief executive officer Ross Liang said the company would going forward “try out a lot of things” in the metaverse, a concept aimed at further blurring the online and offline worlds.

Besides pushing concerts and karaoke rooms in the metaverse, Liang said the company was developing a metaverse music app that could be released at the end of this year.

 

  • Reuters with additional editing by Sean OMeara

 

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Sean O'Meara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.

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