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Apple Market Value Dips Below $2 Trillion Amid Demand Fears

Apple Inc’s stock market value dropped sharply on Tuesday following its steep drop last year, leaving it below $2 trillion for the first time since March 2021

The iPhone maker was the first company to reach the $3 trillion market capitalisation milestone.
The iPhone maker was the first company to reach the $3 trillion market capitalisation milestone.


US tech giant Apple’s stock market value has fallen below the $2 trillion mark for the first time in nearly two years.

The sell-off came just a year after the iPhone maker became the first company to reach the $3 trillion market capitalisation milestone.

Apple’s shares declined 3.7% to $125.07 after Exane BNP Paribas analyst Jerome Ramel downgraded the company to “neutral” from “outperform,” slashing his price target to $140 from $180, according to Refinitiv Eikon.


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Also exacerbating investors’ were worries that a slowing global economy and high inflation may be hurting demand for Apple devices, Nikkei reported, and claims that Apple has told suppliers to manufacture fewer parts for its ear buds, watches and laptops.

Ramel cut his iPhone shipment targets for fiscal 2023 to 224 million units from 245 million units, reflecting supply chain issues from manufacturer Foxconn and consumers cutting back spending on high-end phones.

At Apple’s current stock price, the company’s value is just ahead of Microsoft Corp, valued at about $1.8 trillion.

With investors worried about consumer demand, analysts on average expect the Cupertino, California, company to report a 1% drop in December-quarter revenue in the coming weeks, according to Refinitiv. That would mark Apple’s first quarterly revenue decline since the March quarter of 2019.

“They [Apple] tend to skew to the high-end consumer device customer but even that demographic might be being affected by the high price of everything,” Bokeh Capital Partners’ Kim Forrest said.


Tech Heavyweights Punished

Last year’s steep sell-off on Wall Street punished tech-related heavyweights as investors worried about rising interest rates dumped stocks with high valuations.

The combined stock market value of Apple, Microsoft, Amazon.com Inc, Alphabet Inc and Meta Platforms now accounts for about 18% of the S&P 500, down from as much as 24% in 2020.

Even after its 27% drop last year, Apple has provided stellar returns to long-term shareholders. 

Investors who bought and held Apple shares when cofounder Steve Jobs launched the iPhone in 2007 have enjoyed a gain of over 4,000%, not including dividends, compared to a 180% gain in the S&P 500 over the same period.


  • Reuters with additional editing by Sean O’Meara


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Sean O'Meara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.


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