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Australia Seeks To Fine Uber $19m Over Misleading Fares

ACCC said Uber admitted to have falsely represented fare estimates for its Uber Taxi option as its algorithm would almost always inflate the range of fares


"The misleading information on Uber's app deprived consumers of a chance to make an informed decision about whether or not to choose the Uber Taxi option," the ACC chair Cass-Gottlieb said. File photo: Reuters.

 

Australia’s competition regulator said it is suing ride-hailing platform Uber Technologies and seeking a A$26 million ($18.69 million) fine after it admitted to misleading consumers about fare estimates and cancellation fees.

The Australian Competition and Consumer Commission (ACCC) said on Tuesday Uber admitted that between December 2017 and September 2021 it warned consumers they would be charged fees for cancelling rides even though the cancellation was sought during its “free cancellation period.”

“Uber admits it misled Australian users for a number of years, and may have caused some of them to decide not to cancel their ride after receiving the cancellation warning, even though they were entitled to cancel free of charge under Uber’s own policy,” ACCC chair Gina Cass-Gottlieb said.

The ACCC also said Uber admitted to have falsely represented fare estimates for its Uber Taxi option as its algorithm would almost always inflate the range and the actual fare would be lower than the company’s cheapest estimate.

“The misleading information on Uber’s app deprived consumers of a chance to make an informed decision about whether or not to choose the Uber Taxi option,” Cass-Gottlieb said.

Uber said that ever since the ACCC has raised the issue, it has “worked to streamline in-app messages to make it clear exactly when cancellation charges will or will not apply, per occasion, so that riders always have certainty.”

 

  • Reuters with additional editing by Jim Pollard

 

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Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.

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