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Australia Urged to Ban Online Gambling Ads to ‘End Social Havoc’

Parliamentary committee recommends phasing out advertising for online gambling on all media within three years because of the social harm rampant betting is causing

Parliamentary inquiry recommends phasing out ads for online gambling within three years because of the social harm rampant betting is causing.
Australia has been urged to ban ads for online gambling to curb the country's growing addiction to sports betting. Image shows a person betting on a hotel poker machine (Reuters).


A parliamentary committee in Australia recommended on Wednesday that the government phase out advertising for online gambling within three years.

The committee of inquiry said online gambling had caused “havoc” in society, because Australia had become one of the world’s biggest betting markets.

The committee made 31 recommendations on how online gambling, which it said was changing the culture of sport, should be regulated and how Australians struggling with addiction should be supported.

Australians outspend the citizens of every other country on online gambling, Peta Murphy, chair of the committee said in the report titled “You win some, you lose more”.


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World’s biggest gambling losses per person

“Australians are the biggest losers in the world when it comes to gambling,” Murphy said. “We have a culture where sport and gambling are intrinsically linked.

“These behaviours are causing increasingly widespread and serious harm to individuals, families, and communities,” she said. “This is wreaking havoc in our communities.”

Murphy said online gambling companies advertise deliberately and strategically alongside sport, which has normalised it as fun and harmless and socialable activity.

A generation of young Australians views gambling and sport as inextricably linked, Murphy said, adding that it was changing the culture of sport.

“Australia would be diminished if sport was to be so captured by gambling revenue that providing an opportunity for betting came to be seen as its primary purpose,” Murphy said.


Call for phased advertising ban on all media

A phased, comprehensive ban on all gambling advertising on all media, broadcast and online, that left no room for circumvention, was needed, the panel said.

It recommended the ban be phased in over three years so sporting bodies and broadcasters had enough time to find alternative sources of advertising revenue.

The ban would be a major setback for online gaming companies like London-listed Flutter Entertainment Plc – owner of the most popular betting app in Australia, Sportsbet, Entain Plc – owner of third-ranked app Ladbrokes, and Tabcorp Holdings.

Australia is the world’s biggest gambling nation in terms of losses per person. Its gambling industry has been in the spotlight in recent years, with public inquiries criticising big casino operators over lapses in money laundering protections.

The gambling problem shifted online to a much greater extent when the Covid-19 pandemic forced the closure of public venues.

Prime Minister Anthony Albanese said the government would consider the recommendations.

“We need to deal with online issues, we need to deal with social media issues, we need to deal with it comprehensively across the board,” Albanese said on ABC Gold Coast radio.


  • Reuters with additional editing by Jim Pollard




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Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years.


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