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ByteDance Talking to Tencent, Buyers on Sale of Gaming Assets

China tech giant is discussing the sale of games with Tencent and other prospective buyers but no deal has been reached yet, it said

Bytedance is looking to sell its gaming assets (Reuters file image).


Chinese tech giant ByteDance said on Tuesday it is talking to many groups interested in buying its gaming assets.

The owner of TikTok said Tencent, the world’s largest video games company, is one of multiple prospective buyers, as the social media group retreats from the gaming sector.

Talks are ongoing but no deal has been reached, a ByteDance spokesperson said.


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ByteDance and Tencent are discussing a deal involving multiple popular video games published by ByteDance’s Nuverse gaming unit including “Crystal of Atland” and “Earth: Revival”, local media outlet LatePost reported on Monday.

Tencent did not immediately respond to a request for comment.

ByteDance in November said it would overhaul Nuverse and retreat from the gaming business to focus on other core businesses, five years after beginning its high-profile foray into the $185 billion global video games market.

The firm stopped working on unreleased games and planned to divest of titles already launched, people familiar with the matter said at the time.

In November it was seeking buyers of its other gaming unit Moonton, which it acquired in 2021.

ByteDance’s relationship with Tencent in gaming has warmed after a rancorous period of competition.

Tencent has made heavy use of ByteDance’s advertising network to promote its latest game “DreamStar”, Reuters reported in December.


  • Reuters with additional editing by Jim Pollard




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Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years.


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