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Honda To Launch New e:N Series EV Brand In China

The new marque, which will be launched with partners GAC and Dongfeng Motor, will feature 10 models over the next five years

Honda expects the first sales of its vehicles made with Sony in 2025. Photo: Reuters.


Japan’s Honda Motor will launch a new electric vehicle brand in China next year – and will only launch battery, hydrogen or hybrid vehicles there from 2030.

The new brand will be called “e:N Series” and it plans to roll out 10 models with partners GAC and Dongfeng Motor over the next five years, Honda said on Wednesday.

Its two joint ventures, GAC-Honda and Dongfeng-Honda, plan to build new EV-only assembly plants that are expected to begin production in 2024.  


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The planned new models will use a new vehicle operating system and are being developed based on an auto product platform designed for electric vehicles.

Known for its fuel-efficient internal-combustion engines, Honda sold over 1.6 million vehicles in China last year and will set up an e:N Series section in all its existing retail stores. 

Honda also plans to set up dedicated e:N Series retail stores but did not provide detail on that plan. Honda has roughly 1,200 Honda brand stores currently.

China’s sales for electric, plug-in hybrid and hydrogen fuel-cell vehicles are expected to reach three million this year, the China Association of Automobile Manufacturers said on Tuesday.


  • Reuters with additional editing by Sean O’Meara


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Sean O'Meara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.


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