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India’s Viacom18 Raises $1.8bn From James Murdoch, Uday Shankar

Bodhi Tree Systems, a joint venture investment platform run by James Murdoch’s Lupa Systems and former Disney India head Uday Shankar, is leading a fundraising round in Viacom18

Mukesh Ambani has resigned as chair of India's Reliance Jio and will be replaced by his 30-year-old son Akash.
The change was disclosed in a regulatory filing by Reliance Jio Infocomm, which said Mukesh Ambani's 30-year-old son and non-executive director Akash was being appointed chairman of the board. File photo: AFP.


A joint venture investment platform run by James Murdoch’s Lupa Systems and former Disney India head Uday Shankar plans to invest close to $2 billion in Viacom18, the broadcasting arm of tycoon Mukesh Ambani’s Reliance Industries.

Bodhi Tree Systems is leading a fundraising round in Viacom18 with a clutch of investors aimed at building India’s “leading entertainment platform”, the entities said in a joint statement.

Ambani said the tie-up will help “India’s transition to a streaming-first media market”. Reliance held a 51% stake in Viacom18, with ViacomCBS, which recently changed its name to Paramount Global, holding the rest.

Some Indian media reported the joint venture has been set up with an eye to bid for the broadcast rights for the Indian Premier League (IPL) cricket tournament during 2023-27.

Reliance, Amazon and Sony-Zee are said to be in fray for the broadcast rights to IPL, though the Ambani conglomerate hasn’t announced it would bid for the rights through the venture.

Meanwhile, Indians are rapidly adopting streaming platforms including Netflix and Amazon’s Prime Video, which have been offering cheaper plans and local language content.

Along with streaming platform “VOOT”, Viacom18 runs several TV channels in India, including Nickelodeon and Comedy Central.

Reuters reported in January that Reliance was in talks with Murdoch and Shankar on them taking a significant stake in Viacom18.

Wednesday’s statement did not disclose the new structure of Viacom18 but said that Paramount Global will continue as a shareholder and supply it with premium global content.


  • Reuters with additional editing by Jim Pollard





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Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.


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