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Japan’s Rakuten To Cash In On Banking Unit After Mobile Network Hit

The group, which is worth $15 billion, is under pressure after expanding its communications network and investing in logistics to try to compete with Amazon

Rakuten Group's headquarters in Tokyo, Japan. Photo: Reuters


Japanese e-commerce leader Rakuten is poised to list its online banking unit as it looks to recoup significant losses it suffered from its low-cost mobile communications network.

The planned initial public offering (IPO) of Rakuten Bank Ltd will give the unit’s management more autonomy “to consider various growth and financial strategies, including its own financing,” Rakuten said in a statement on Thursday.

Rakuten, worth $15 billion by market capitalisation, is under pressure on multiple fronts, expanding its mobile network in the face of cash-rich incumbents and investing in logistics to compete with Amazon.com. 


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Founder Hiroshi Mikitani shook up the country’s staid finance industry by simplifying credit card applications and securing more than 11 million current accounts and deposits of more than six trillion yen ($54 billion).

The group, which reported an operating loss of 101 billion yen in the six months to the end of June, is one of Japan’s top homegrown internet firms now being increasingly harried by foreign tech giants. 

“If the equity funding proceeds as planned in the next 12 months or so, we believe Rakuten can mitigate a souring of its finances as a result of upfront investments in its mobile unit,” Makiko Yoshimura, analyst at S&P Global Ratings, said in a report.

Rakuten has ambitions to sell its mobile network technology around the world. It says its technology radically cuts the cost of building such networks by using cloud-based software. 

The business has forced rivals in Japan to slash carrier fees in the face of rock-bottom pricing as Rakuten expands its network. Still, losses at the mobile unit widened on a year earlier to 197 billion yen in the January-June period.


  • Reuters with additional editing by Sean O’Meara


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Sean O'Meara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.


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