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Xiaomi Seeks to Shake Off Low-End Reputation – Caixin

The Chinese company is seeking to overturn consumers’ long-held notion that it is a budget brand


Xiaomi
Apple, Samsung and China’s Xiaomi were the top three smartphone companies in Russia in the first quarter as measured by shipments. File photo: AFP.

 

Xiaomi unveiled its latest flagship smartphone series in anticipation of gaining a bigger slice of China’s high-end smartphone market, Caixin reported.

The company is seeking to overturn consumers’ long-held notion that it is a budget brand and the launch was touted by Xiaomi CEO Lei Jun as a renewed effort to challenge the new Apple iPhone 13 series.

Read the full report: Caixin

 

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George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.

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