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China Bankers to Shun ‘High-End Taste’ Fearing Regulatory Ire

With weakening growth and youth unemployment hitting a record high, Beijing’s push for wealth equality and crackdown on corruption has China’s financial sector worried

People wearing face masks ride an escalator past office towers in the Lujiazui financial district of Shanghai, China
Financial professionals are among the highest-paid workers in communist China and their wealth and flashy lifestyles have often come under criticism from the public. Photo: Reuters


Chinese financial firms are asking their bankers to ditch everything from five-star hotels to flaunting luxury meals on social media, as Beijing tightens its corruption scrutiny and pushes ahead with its austerity drive.

Staff at a large Chinese state-owned mutual fund and a mid-sized bank have instructed staff not to show off high-end lifestyles, said employees at the firms, declining to be named due to the sensitivity of the matter.

The mutual fund has also asked staff to refrain from posting pictures of expensive meals, clothes or bags on social media, said an employee, to avoid attracting regulatory glare or public criticism.


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The mid-sized bank’s employees have been asked to not wear luxury brands or carry luxury bags at workplace, said a person at the lender, adding staff have also been told they can’t stay at five-star hotels when travelling for work.

Senior executives at a state-owned insurance company have also been told to not wear expensive clothes to work, said another person with knowledge of the matter, also declining to be named as those instructions are confidential.

The steps come as Chinese authorities vow to clamp down on corruption in the country’s $57 trillion financial sector and as growth in the world’s second-largest economy weakens, with youth unemployment hitting a record high.

Both state-owned and private-sector financial firms are taking proactive measures to ensure they don’t fall foul of the authorities, with financial professionals being among the highest-paid workers in communist China.

Their wealth and flashy lifestyles have often come under criticism from the public on social media as the economy slows, drawing Beijing’s ire as well.

Even as official rhetoric on President Xi Jinping’s “common prosperity” drive has ebbed, China’s top graft-busting watchdog earlier this year vowed to eliminate ideas of a Western-style “financial elite”.

It further pledged to rectify the hedonism of an excessive pursuit of “high-end taste”.


CCP ideology fears

Besides the anti-corruption crackdown and “common prosperity” drive, financial firms are also reining in the flashy lifestyle of their staff to make sure they are not violating the Communist Party’s ideology, said industry officials.

To strengthen the ideological and political role of the party in China’s overall financial system, Beijing is setting up a new financial watchdog as part of a broad reorganisation of government bodies in Xi’s third term as president.

China’s securities regulator and the central bank cut the budget allocation for employee salaries in 2023, following reforms ordered as part of a broader drive to reduce income disparity.

Analysts have said staff at the central bank and securities regulator had faced possible pay cuts as a result of the reforms to financial regulatory bodies announced in March that called for their staff’s pay to be put on par with public servants.

“At a time when economic growth momentum has been sluggish and the overall budget of the government is not growing as fast as before, how to distribute resources and benefits within the regime is a key political priority of the Party and most important driver behind the current austerity push,” said Xin Sun, who teaches Chinese and East Asian business at King’s College London.

“Inequality in China has reached a high level for a long time,” Sun said, adding what the party now does by cutting the benefits of “financial elites” is aimed to quell inequality within the regime for political stability.


Allowances, base pay slashed

In keeping with Beijing’s push to bridge the wealth gap, financial institutions are also slashing payments across the board.

Industrial and Commercial Bank of China (ICBC) and China Construction Bank Corp (CCB) plan to cut some allowances of employees at the banks’ headquarters from this year, two sources familiar with the matter said.

Allowances to be impacted include one-time summer allowances of about 1,500 yuan ($210) to 2,000 yuan a month, which will be abolished from this month, said the sources, who also declined to be named.

CITIC Securities is cutting pay across its investment banking division, lowering base salaries by up to 15%, in a rare move as Beijing pushes to bridge income disparity.

Domestic rival China International Capital Corp (CICC) last month cut this year’s bonuses for investment bankers by 30%-50% from a year earlier.


  • Reuters, with additional editing by Vishakha Saxena


Also read:

JD.com Cuts Exec Salaries Under ‘Common Prosperity’ Pressure

Top China Dealmaker Bao Fan Disappears, Bank Stock Plunges

China’s ‘Common Prosperity’ All About Control, Says Academic

China Makes a Retreat From ‘Common Prosperity’ Policy – WSJ

Pics of Dejected Chinese Graduates go Viral – Guardian

AF TV – Explained: What is China’s Common Prosperity drive?


Vishakha Saxena

Vishakha Saxena is the Multimedia and Social Media Editor at Asia Financial. She has worked as a digital journalist since 2013, and is an experienced writer and multimedia producer. As a trader and investor, she is keenly interested in new economy, emerging markets and the intersections of finance and society. You can write to her at [email protected]


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