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New Zealand Rugby Seals US Private Equity Deal

The partnership will see Silver Lake put $134 million into a joint commercial entity, which will remain majority owned by the sporting body

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The All Blacks' Damian McKenzie, left, gets past Argentina's Matias Orlando at a 2017 match in Buenos Aires. Photo: Reuters


New Zealand Rugby (NZR) has secured a lucrative investment from US private equity firm Silver Lake after allaying fears from the players’ union that the deal was a sellout that would tarnish the famed All Blacks‘ legacy.

The partnership will see Silver Lake put NZ$200 million ($134 million) into a joint commercial entity, which will remain majority owned by NZR.

Institutional investors will be given the opportunity to purchase a further NZ$100 million stake later this year, although NZR will retain ownership of around 90%.

NZR described the deal as “transformational” for the cash-strapped body, ensuring financial stability and providing money for priorities such as women’s and grassroots rugby.

“This partnership presents rugby with an extraordinary opportunity to secure its future and unleash its true potential – we are truly excited by what we can achieve together with Silver Lake’s world class capabilities,” NZR chief Mark Robinson said.

It follows almost two years of sometimes acrimonious negotiations when the New Zealand Rugby Players’ Association threatened to veto the deal.

NZRPA chairman David Kirk, who last year told AFP he feared the investment would result in the All Blacks brand being cheapened by commercial interests, said he now supported the partnership.

“The agreement provides capital on a sound economic basis and Silver Lake brings additional capability to execute on the new growth opportunities,” he said.

Under the deal, Silver Lake gains a stake in NZR’s commercial rights and is expected to take the lead negotiating merchandise and broadcast deals worldwide.

“Digital technologies are transforming all sports, and we look forward to bringing our global network and resources to help New Zealand rugby drive innovation and take advantage of all the opportunities ahead,” Silver Lake managing director Stephen Evans said.

The deal values NZR’s commercial interests at NZ$3.5 billion.


  • AFP, with additional editing by George Russell




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George Russell

George Russell is a freelance writer and editor based in Hong Kong who has lived in Asia since 1996. His work has been published in the Financial Times, The Wall Street Journal, Bloomberg, New York Post, Variety, Forbes and the South China Morning Post.


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