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Nissan to Launch 30 New Models, Boost Global Sales by 1 Million

The Japanese automaker now plans for hybrids and fully electric cars to make up 60% of its sales by the end of the decade

Nissan logo
Nissan's EV efforts have been eclipsed by the likes of US rival Tesla and Chinese leader BYD.


Auto giant Nissan Motor has revealed ambitious plans to launch 30 new models over the next three years as it targets a 1-million vehicle upturn in global sales.

Japan’s third-largest automaker by sales said it would also target an operating profit margin of over 6% by the end of the financial year to March 2027 and total shareholder returns of more than 30%, as it announced an update to its medium-term business plan.

Nissan was a pioneer in electric vehicles with its all-battery-powered Leaf but its EV efforts have been eclipsed by the likes of US rival Tesla and Chinese leader BYD, including in the world’s biggest car market, China.


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Nissan expects all-battery powered cars to make up about a fifth of its global sales by then and those running on its hybrid power system to account for another fifth, while those with only an internal combustion engine would comprise the remaining 60%.

The Japanese automaker now aims to have electrified vehicles, which include hybrids, make up 60% of global sales by the end of the decade, up from a goal of 55% released in February 2023.

Faced with cut-throat competition, Nissan and domestic rival Honda Motor this month said they would consider a strategic partnership to collaborate on key components for EVs and in other areas.

Of the 30 new models, 16 would be electrified, including eight all-battery powered vehicles and four plug-in hybrids, it said. Nissan plans to reduce the cost of the next generation of EVs by 30% to make them comparable to internal combustion engine models by 2030.

In the US and Canada, Nissan expects to launch seven new models and to revamp 78% of its passenger vehicle line-up for the Nissan brand as well as launching e-power and plug-in hybrid models.


Renault, Mitsubishi Tie-Ups

The automaker also plans to roll out eight new-energy vehicles in the Chinese market, four of which will be Nissan brand models, and six new models in Europe.

It is also aiming to launch by the end of its financial year to March 2029 a new electric three-row SUV that will come with a 50% reduction in quick charging time and 50% higher energy density compared to the Ariya model.

Nissan will explore new partnerships in the US and Japan and continue to leverage its long-standing alliance with Renault and Mitsubishi Motors in Europe and other regions such as India and Latin America, it said.

Sources said this month that Nissan was in advanced talks to invest in EV maker Fisker so that it could utilise its truck platform.

Nissan’s aim to boost annual sales and increase its operating profit margin would lay the groundwork for a later phase of its plan aimed at enabling a transition to EVs and realising long-term profitable growth, it said.


  • Reuters with additional editing by Sean O’Meara


Read more:

Nissan, Honda Seen Slashing China Production By Up To 30%

New Battery Rules Cut Nissan, Tesla EVs From US Tax Credits

Nissan to Export China-Made EVs in R&D Deal With Top University

Nissan Comeback Stalls on Ariya EV’s Production Woes



Sean O'Meara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.


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