Type to search

Apple iPhone Sales Slump 10%, Samsung Claims No1 Spot

Samsung, which launched its latest flagship smartphone Galaxy S24 series at the beginning of the year, shipped more than 60 million phones in Q1

Apple iPhones are seen on sale at a store in China. Photo: Reuters


Apple’s iPhone shipments dropped by around 10% in the first quarter of 2024, handing over the global top spot to South Korean rival Samsung. 

Worldwide smartphone shipments increased 7.8% to 289.4 million units during January-March, data from research firm IDC showed, with Samsung, with a 20.8% market share, clinching the top phonemaker spot from Apple.

The iPhone-maker’s steep sales decline comes after its strong performance in the December quarter when it overtook Samsung as the world’s No1 phone maker. It’s back to the second spot, with 17.3% market share, as Chinese brands such as Huawei gain market share.

Xiaomi, one of China’s top smartphone makers, occupied the third position with a market share of 14.1% during the first quarter.

South Korea’s Samsung, which launched its latest flagship smartphone lineup – Galaxy S24 series – in the beginning of the year, shipped more than 60 million phones during the period.


Also on AF: EU to Avoid Trade Curbs in China Solar Panel Firms Battle


Global sales of Galaxy S24 smartphones jumped 8%, compared to last year’s Galaxy S23 series during their first three weeks of availability, data provider Counterpoint previously said.

In the first quarter, Apple shipped 50.1 million iPhones, down from 55.4 million units it shipped same period last year, according to IDC.

Apple’s smartphone shipments in China shrank 2.1% in the final quarter of 2023 from a year earlier.

The drop underscores the challenges facing the US firm in its third biggest market, as some Chinese companies and government agencies limit employees’ use of Apple devices, a measure that mirrors U.S. government restrictions on Chinese apps on security grounds.

The Cupertino, California-based company in June will hold its Worldwide Developers Conference (WWDC), where it will highlight updates to the software powering iPhones, iPads, and other Apple devices.

Investors are closely watching for updates on artificial intelligence development at Apple, which has so far spoken little about incorporating the AI technology into its devices. 

The company earlier this year lost the crown as the world’s most valuable company to Microsoft.


  • Reuters with additional editing by Sean O’Meara


Read more:

Apple CEO Cook in China, Meets Suppliers Amid Falling iPhone Sales

Huawei’s HarmonyOS Set to Overtake Apple iOS in China – Fortune

AI Fever Sees Chip Firm Nvidia Close in on Apple’s No2 Ranking

Apple, Tesla See China Sales Plunge as Local Rivals Catch Up

Chinese Smartphone Brands Lead Apple, Samsung in Africa – SCMP




Sean O'Meara

Sean O'Meara is an Editor at Asia Financial. He has been a newspaper man for more than 30 years, working at local, regional and national titles in the UK as a writer, sub-editor, page designer and print editor. A football, cricket and rugby fan, he has a particular interest in sports finance.


AF China Bond