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China’s TikTok Like Crack Cocaine: Wall St Analysts – BI

Watching TikTok videos creates a digital equivalent to crack, which is “instantaneous but wears off quickly, driving the user to seek another ‘hit’,” the report said.


The addictive nature of TikTok's short videos has transformed digital strategies of top social media companies, a new report says.
The addictive nature of TikTok's short videos has transformed digital strategies of top social media companies, a new report says. File image: Reuters.

 

Top Wall Street analysts have compared using the Chinese social media app TikTok to the “incredibly addictive” nature of crack cocaine this week, Business Insider reported.

A Bernstein research note called “Has TikTok ruined the internet?” said the bite-size video app has replaced “the friction of deciding what to watch”, with a “sensory rush of bite-sized videos powered by a Chinese-owned, black-box algorithm”, said the report. This is similar to crack’s effect on the body, which it said is “instantaneous but wears off quickly, driving the user to seek another ‘hit’.”

Read the full report: Business Insider.

 

 

SEE MORE:

 

China’s TikTok to Crack Down on Influencers Ahead of US Midterms

UK Parliament Shuts TikTok Account Due to China Data Links

US Troops Using China’s TikTok Risks National Security, says FCC

 

 

 

Alfie Habershon

Alfie is a Reporter at Asia Financial. He previously lived in Mumbai reporting on India's economy and healthcare for data journalism initiative IndiaSpend, as well as having worked for London based Tortoise Media.

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