Top Wall Street analysts have compared using the Chinese social media app TikTok to the “incredibly addictive” nature of crack cocaine this week, Business Insider reported.
A Bernstein research note called “Has TikTok ruined the internet?” said the bite-size video app has replaced “the friction of deciding what to watch”, with a “sensory rush of bite-sized videos powered by a Chinese-owned, black-box algorithm”, said the report. This is similar to crack’s effect on the body, which it said is “instantaneous but wears off quickly, driving the user to seek another ‘hit’.”
Read the full report: Business Insider.
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