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Xiaomi Tops Apple to Be World No. 2 Smartphone Maker
A man uses his smartphone next to a Xiaomi store in Kiev in Ukraine in February 2020. Photo: Reuters/ Valentyn Ogirenko.
  • Xiaomi shipments up 3% to become the second largest smartphone maker.
  • Global shipments jumped by 12% in the second quarter.

 

(AF) China’s Xiaomi Corp is now the world’s number two smartphone maker with 17% of the global market and could soon be the world’s largest vendor, according to a report by the Canalys, an independent market research firm.

Samsung Electronics led global sales with a 19% share of shipments, with Xiaomi up 3% from the previous quarter to pass Apple, which was third with a 14% share. Global smartphone shipments rose by 12% in the second quarter, Canalys said it a report released on Thursday July 15.

“Xiaomi is growing its overseas business rapidly,” Canalys research manager Ben Stanton said. “Its shipments increased more than 300% in Latin America, 150% Africa and 50% in Western Europe. And as it grows, it evolves. It is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management of older stock in the open market.”

The report noted that Xiaomi’s rise stemmed from prices aimed at the mass market. “Its average selling price is around 40% and 75% cheaper respectively [than Samsung and Apple],” Stanton said.

“So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. But it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not.

“All vendors are fighting hard to secure component supply amid global shortages, but Xiaomi already has its sights set on the next prize: displacing Samsung to become the world’s largest vendor.”

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This story was updated with additional details.

Jim Pollard

Jim Pollard is an Australian journalist based in Thailand since 1999. He worked for News Ltd papers in Sydney, Perth, London and Melbourne before travelling through SE Asia in the late 90s. He was a senior editor at The Nation for 17+ years and has a family in Bangkok.

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