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‘Fanboys’ Queue Up as Apple Opens First India Store in Mumbai

“The energy, creativity, and passion in Mumbai is incredible!” CEO Tim Cook, making his first visit to India in seven years, said on Twitter


Apple CEO Tim Cook and Deirdre O'Brien, Apple's senior vice president of Retail and People greet people at the inauguration of India's first Apple retail store in Mumbai
Apple CEO Tim Cook and Deirdre O'Brien, Apple's senior vice president of Retail and People greet people at the inauguration of India's first Apple retail store in Mumbai. Photo: Tim Cook / Twitter

 

About 300 people queued at Apple’s store in Mumbai on Tuesday, as fans took selfies with chief executive Tim Cook, who inaugurated the tech giant’s first retail store run in India.

“The energy, creativity, and passion in Mumbai is incredible!” Cook, who is making his first visit to India in seven years, said on Twitter. “We are so excited to open … our first store in India.”

People flocked to the store from across India, hoping to be among the first to enter, in an opening event featuring local music and folk dancers.

 

Also on AF: Apple Chief Cook, India PM Modi to Meet Amid Expansion Push

 

Some queued outside from the previous night to get their hands on Apple products, even though they are available online in India.

“The fanboy inside me would not listen,” Purav Mehta, 30, said, as he waited to get Cook’s signature on his boxed mint-condition iPod Touch, which he had bought on eBay.

Many visitors wore T-shirts in the style favoured by co-founder Steve Jobs, had their hair cut in the shape of an Apple logo and one fan even brought a version of the first Apple computer launched in 1984.

 

 

“The vibe here is just different,” said 23-year old Aan Shah, who travelled from the western industrial city of Ahmedabad for the launch in India’s commercial capital.

“It’s not like buying from some normal store. There’s just no comparison. It’s so exciting.”

Shah said his love for Apple took him to store openings as a young student in New York and Boston, where he once got a chance to meet Cook.

 

Second store in capital Delhi

Apple has previously faced hurdles in opening physical retail stores in the South Asian nation, but its products have been available on e-commerce websites, while its online store opened in 2020.

The new store opens as Indian consumers increasingly look to upgrade their smartphones to glitzier models, with richer feature sets, from budget devices typically costing less than $120.

Still, Apple’s pricey phones are affordable for only a few in India, where it accounts for just a 3% share of the market.

The new store, located in the Reliance-owned Jio World Drive mall, opened for bloggers and tech analysts at a private event on Monday, while many Indian film and television celebrities were seen meeting Cook that night.

 

 

A second store in Delhi, the capital, is set to open on Thursday. Cook is set to meet Prime Minister Narendra Modi and the deputy IT minister later this week.

As Apple pushes to make India a bigger manufacturing base, some of its products, including iPhones, are being assembled in the country by Taiwanese contract electronics manufacturers Foxconn and Wistron Corp.

It also plans to assemble iPads and AirPods in India.

 

  • Reuters, with additional editing by Vishakha Saxena

 

Also read:

 

Apple Supplier Foxconn Speeds up India Expansion in China Shift

 

Apple’s Shift to Produce iPhones in India Facing Hurdles

 

Apple, Foxconn Spur Landmark Labour Reforms in Indian State

 

Foxconn Wins Apple AirPod Order, to Build $200m India Factory

 

Apple Shipped 65% More iPhones Made in India in 2022 – ToI

 

Apple Chief Tim Cook ‘Very Bullish’ on India – Nikkei

 

Vishakha Saxena

Vishakha Saxena is the Multimedia and Social Media Editor at Asia Financial. She has worked as a digital journalist since 2013, and is an experienced writer and multimedia producer. As a trader and investor, she is keenly interested in new economy, emerging markets and the intersections of finance and society. You can write to her at [email protected]

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